London-Based Unknown Is Doing It All for FW22

Britain is bursting with designer talent. When looking throughout the U.K., there seem to be new fashion imprints appearing out of nowhere on a daily basis, all of which looking at the blueprint set by other established brands that have longer histories, and thus garnered more success. For example, brands such as Corteiz and Trapstar have set the standards of garnering worldwide attention with immersive product drops and international pop-up stores. Another brand following suit is Unknown and the rhinestone general has just presented its latest drop for Fall/Winter 2022 and it’s the label’s biggest release to date.

Unknown has tapped alternative-pop up-and-comerDeyaz to front the campaign and the musician has been captured wearing a collection of rich, jewel-toned velour tracksuits, oversized crewneck knits, and sweatshirts coated in tattoo-inspired motifs. Alongside these styles, collection highlights include a new iteration of the Rhinestone Star Tee which has been reimagined in new colorways. And with rhinestones being the brand’s key selling point, the collection has expanded its sparkling influence across a selection of low-rise, baggy denim jeans that are branded with bold rhinestones across the front.

Other stand-outs from the London-based brand come in the form of the pink duffle bag and black rhinestone gloves that have been presented to prove that Unknown is more than a one-trick-tracksuit-pony.

You can take a closer look at the latest FW22 collection from Unknown above and it is available on the brand’s official website from October 30.

In other news, take a look at the new Stussy collection.

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